As User Experience consultants, we realize that a clear understanding of the problem is the key to developing a solution. So we spend a great deal of time talking and listening, asking questions and probing for answers. Nosy? Sure. But that's because we know that creating a great site requires more than an impressive visual design, a brilliant technical achievements or any other single component. It's about developing a strategy to pull all of those things together and make them relate as a whole. This holistic approach ensures that the end result is greater than the sum of its parts and that the solution is solving the right problem.